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Features

Introducing the NEW QPMR branding

The AMSRS Board has approved a change to the name and branding of the QPMR accreditation program. Going forward all accredited practitioners will now be known as Qualified Professional Market Researchers. The Board decided that [...]
Features

GDPR: What you need to do – Australian businesses and the EU General Data Protection Regulation

The GDPR applies from May 25 2018. In these two articles, first published at the end of last year on GRBN, Debrah Harding, CEO at MRS, explains what you need to be doing to be ready for [...]
Features

Three steps to GDPR success

Zlatko Vucetic from FocusVision outlines the three questions every research team needs to ask themselves Over the past decade we have watched marketing become ever more sophisticated and targeted. From market research, audience mapping, location-based [...]
Features

Diagnosing challenges facing Market Research

If I were to attempt to make an alarmist case that the future of our industry was in jeopardy, I would expect an audience of veteran market research professionals to object. We’ve heard apocalyptic claims [...]
Features

What do you get when you put a bunch of ex’s in a room? The truth.

When you want to seek the truth – ex’s will help you find it. EX FACEBOOK. EX POLITICIAN. EX ROYAL COMMISSION. Don’t miss some of the BIGGEST topics and Biggest names at the years AMSRS National [...]

Introducing the NEW QPMR branding

Features

May 24, 2018 0

The AMSRS Board has approved a change to the name and branding of the QPMR accreditation program. Going forward all accredited practitioners will now be known as Qualified Professional Market Researchers. The Board decided that [...]

GDPR: What you need to do – Australian businesses and the EU General Data Protection Regulation

Features

May 23, 2018 0

The GDPR applies from May 25 2018. In these two articles, first published at the end of last year on GRBN, Debrah Harding, CEO at MRS, explains what you need to be doing to be ready for [...]

Features

Three steps to GDPR success

May 23, 2018 0

Zlatko Vucetic from FocusVision outlines the three questions every research team needs to ask themselves Over the past decade we have watched marketing become ever more sophisticated and targeted. From market research, audience mapping, location-based [...]

Features

Diagnosing challenges facing Market Research

May 22, 2018 0

If I were to attempt to make an alarmist case that the future of our industry was in jeopardy, I would expect an audience of veteran market research professionals to object. We’ve heard apocalyptic claims [...]

Company News

Ipsos retains emma Australian print audience measurement survey

May 21, 2018 0

SYDNEY, 21 May 2018 – Ipsos has been appointed by The Readership Works (TRW) to continue its print readership currency survey for at least another five years. emma (Enhanced Media Metrics Australia) was developed by [...]