Australian Market and Social Research Industry News

Features

Five core principles to improve [customer] participant experience

February 24, 2020 0

Jennifer Serrano explains how five principles of Behavioural Economics have the power to transform the research experience for participants. Jen Clinehens, who is head of experience at The Marketing Store (Europe), shared five principles of [...]

Government & Social Research

The rise of buy now, pay later services in Australia

February 24, 2020 0

Recent Nielsen research shows that buy now, pay later platforms have mass appeal among Australian consumers and retailers. Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since 2015—completely [...]

Government & Social Research

Judges announced for Ginny Valentine Badge of Courage Awards for Bravery in market research

February 24, 2020 0

MEDIA RELEASE: 19 February 2020: The Ginny Valentine Badge of Courage Awards team is delighted to announce the judges for the 2019-20 international awards. Our five judges have been selected to represent the diversity of [...]

Industry News

Verdane acquires Confirmit

February 24, 2020 0

MEDIA RELEASE: 20 February 2020: Verdane, the northern European specialist growth equity investor, has acquired Confirmit, the leading global solutions provider for customer experience (CX), employee experience and market research. Verdane is the major investor [...]

Features

2020 & beyond – where to in CX, UX and research design?

February 19, 2020 0

Robert Van Veenendaal explains how market research professionals can leverage AI to advance CX program maturity, ultimately leading to improved business performance. Artificial intelligence is being embedded in more enterprise organisations, which presents a unique [...]