AMAI (Mexico) and SAMRA (South Africa) are the fifth and sixth national associations to endorse the charter, demonstrating their strong commitment to building trust in our industry across the globe.
We are helping these national associations engage their members, as although industry and professional bodies certainly have an important role to play in building trust, at the end of day, our success measured by our actions “in the field” and not our words.
It is therefore vital that we get everyone with “skin in the game”, including clients, agencies, data collectors and technology providers, on-board and working together to build trust through their actions.
BETTER PARTICIPANT ENGAGEMENT
The user experience is the foundation upon which trust needs to be built, as it is a clear demonstration of the respect we have for the people who willingly share their opinions or give access to their data.
Therefore, we have started the Building Public Trust Programme with a clear focus on the user experience through the recently launched Participant Engagement Initiative. We have a great group of companies already on-board and welcome you to join them.
The next stage in the Programme is to work together with the regional federations and national associations to drive towards greater transparency, in particular with respect to the use of personal data, where we intend to build upon the great work which is already being done in this area, for example by MRS with their Fair Data initiative.
DEMONSTRATING OUR VALUE TO SOCIETY
Once we have made progress with both participant engagement and transparency, we will move on to focus on the final leg of the Building Public Trust Programme… the communicating of the value of what we do to society. We believe that this is critical to the long-term success of our sector: By successfully communicating that our industry does add tremendous value to people, both as citizens and consumers, we will be able to successfully distinguish ourselves from other types of organisations, which are asking people to share their data. If we do so, we will be better equipped to earn our right to ask people to share their opinions and data with us.
The Australian Market and Social Research Society is linked globally to 45 associations through its partnership with the Global Research Business Network (GRBN) and the Asia Pacific Research Committee (APRC). Click here to read about the AMSRS global network. This article is originally sourced from GRBN website.