Potentiate accelerates growth entering the US market

Potentiate is thrilled to announce its expansion to the US, recently acquiring a significant stake in NetReflector, a Fast 500 company based in Seattle, specialising in customer experience programs. The expansion complements Potentiate’s increasing global reach, with established offices in Sydney, Melbourne, Kuala Lumpur and Tokyo.

Henry Cheang, Group CEO of Potentiate, said, “At Potentiate, we have invested millions in developing ground-breaking technologies and methodologies, and it’s about time we shared our best practice approach with one of the largest markets in our industry”.

Both Potentiate and NetReflector were established over 20 years ago, dedicated to leveraging the power of data and technology to drive insights and action for our clients. Their respective client bases span some of the world’s largest multi-nationals including Toyota and Microsoft. “NetReflector was founded on providing our clients with high impact, innovative research solutions”, said Gary Nicholas, President of NetReflector.  “Our partnership with Potentiate allows us to continue that tradition and leverage additional capabilities to ensure our clients are connecting with their customers in the most compelling ways possible.”

Going forward Potentiate and NetReflector’s combined expertise will be of great benefit to all existing and prospective clients. “NetReflector is a great fit for our business and we welcome them on board as part of our global network” Cheang added. NetReflector will continue trading as ‘NetReflector, Inc.’ however, will reference the partnership with the further suffix ‘A Potentiate Global Partner’.

About Potentiate

Potentiate is an award-winning data intelligence company. It helps clients make sense of data, connect with their customers and improve their lives. With over 20 years in the Australian market research industry and with technology as the enabler, Potentiate specialises in the following:

  • Customer Experience Management (‘CEM’) – delivering programs that improve your customer experience
  • Research and Consulting – helping our clients understand their customers and their market
  • Data Visualisation and Integration Portals – delivering key insights in a meaningful and engaging way
  • Text Analytics – providing our clients with a toolkit for uncovering topics, relationships and sentiment from structured and unstructured data
  • Sample Provision – delivering high quality sample to the market and social research industry so they can achieve their research objectives

Potentiate was awarded the Temkin Group 2016 CX Vendor Excellence (CxVE) Award – globally recognising excellence in delivering CX products and services that improve customer experience outcomes.

Its experience spans a broad range of industries including Automotive, Finance, Lifestyle and Leisure services, Retail, Telecommunications, Travel and Tourism, FMCG, Utilities, as well as government departments.


About AMSRS 386 Articles
The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

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