MRII Announces Executive Director Reg Baker to Retire at the End of 2018

The Market Research Institute International (MRII) today announced that Reg Baker, its executive director, intends to retire by the end of 2018.

The Board has formed a committee to direct the search for a new executive director. The committee will include MRII board members Dan Coates, Jeffrey Henning, Jon Last, Michael Mermelstein, and Barry Watson, among others.

Jeffrey Henning, president, said, “I would like to thank Reg for his visionary leadership of the MRII during a time of tremendous change for the industry. Individuals are more driven than ever to seek education beyond that offered by their employers. The technologies of the web continue to enable us to produce more interactive course material. And our Millennial students demand practical lessons they can immediately apply to their work. Throughout 2018, Reg will continue to lead our updating of our courses to better address these changes, before beginning his well-earned retirement, which he had delayed to continue to serve the industry in this capacity.”

Reg has been active in the research industry for almost 40 years and is an acknowledged and trusted expert in quantitative market research. Prior to his initial retirement in 2012, he was President and COO of Market Strategies International. He continues to be active in ESOMAR, the Insights Association, and AAPOR and is a regular speaker at conferences around the world. In 2014, he became Executive Director of MRII.

Reg said, “I am grateful to MRII for providing me with the opportunity to give something back to a profession and an industry that has been very good to me. Research quality has been a passion of mine stretching back over 30 years to my time at NORC at the University of Chicago. MRII has provided me the platform to continue that mission as we have worked to adapt the organization to meet new industry dynamics. I believe that MRII is well positioned to continue preparing market research professionals for success in a constantly changing landscape.”

Jon Last, immediate past president and search-committee chair, said, “The MRII board is dedicated to finding a strong successor who will build on our record of providing comprehensive education in the overarching principles of the market research industry.” Researchers are encouraged to nominate themselves and others use this nomination form.


About MRII

A nonprofit organization founded in 1996 by a consortium of industry leaders, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. Through a unique partnership with the University of Georgia, MRII offers the the Principles of Market Research, the Principles of Mobile Market Research and the Principles of Pharmaceutical Market Research. Over 8000 practitioners from 104 countries have taken one of our courses.

About the University of Georgia Center for Continuing Education & Hotel

The University of Georgia Center for Continuing Education & Hotel is a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach. The Center provides innovation lifelong learning opportunities through its continuing education programs. On UGA’s campus, the Georgia Center includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center and a computer lab – all under one roof. For more information, go to: www.georgiacenter.uga.edu

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About AMSRS 362 Articles
The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

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