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APN Outdoor unveils new research partnership with Pureprofile 

APN Outdoor announce the launch of a new research service ‘IRIS Powered by Pureprofile’. APN Outdoor are partnering with global media, data and insights company Pureprofile for all of their panel research requirements for 2018, and will be offering clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness.

James Warburton, CEO of APN Outdoor said: “We are really excited about what promises to be a successful and very powerful partnership which will drive the development of insights and data to benefit the industry and our advertisers. It is clear that through their own alliances in the online space, Pureprofile is moving in a direction that is set to create unique opportunities combining behavioural and survey data.”

‘IRIS Powered by Pureprofile’ will leverage Pureprofile’s active and highly engaged consumer panel of over 170,000 Australians. Pureprofile have spent more than sixteen years collecting answers from real people about products and issues that matter to them. In return, panellists receive personalised content, insights and financial rewards.

Nic Jones, CEO of Pureprofile said: “This significant partnership with one of Australia’s strongest media companies holds great innovation potential for both businesses, with Outdoor promising so much opportunity in the connected, audience empowered world we now live in. Pureprofile’s business is about delivering insights from deep and increasingly complex consumer data and building partnerships with content companies that understand this is the core of their future business success.”

The recent launch of the Pureprofile app means there is the potential to leverage panellists’ mobile location data and deliver surveys to relevant audiences in the Outdoor environment. Later this year, APN Outdoor will be trialling geo-targeted surveys.

“Surveying panellists when we know they have come into contact with our sites will give us an unparalleled view of the real Outdoor audience, who they are, their experiences in the Outdoor environment and with our advertiser’s brands and campaigns,” added Warburton.

The partnership kicked off last week with a Pureprofile consumer promotion advertised on APN Outdoor’s XTrack TV network in rail stations across the country. The promotion is live to encourage commuters to join the Pureprofile panel and download the app for their chance to win $250,000.

For more information on ‘IRIS Powered by Pureprofile’, contact your APN Outdoor account representative today.


About APN Outdoor
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.

About Pureprofile (ASX: PPL)

Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

About The Research Society 1081 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.