Lightspeed, a division of WPP’s data investment management group Kantar, has announced a major licensing partnership with insight exchange business Cint as part of a strategy to modernise how it buys and manages data.
Cint has been selected as Lightspeed’s primary technology platform to manage panels and programmatic exchange, in a bid to make it easier for clients to choose from a wider variety of data sources based on timing and pricing needs.
Its includes how Lightspeed interacts with sourcing partners, the underlying technology, and its executive management.
Lightspeed will replace its existing tech platform with Cint’s sample procurement tool Access Pro to add operational efficiency and speed-to-market in managing projects with a single automated process. It will also use Cint Engage to manage its proprietary double-opt-in (DOI) panels and Cint’s Private Network capabilities to consolidate some of the existing sources in direct private-pricing deals.
In terms of executive management, Marc Ryan has been appointed in the newly created role of chief data officer. Ryan joins from Kantar Millward Brown and will oversee platform strategy and engineering resources as well as expanding use of survey and non-survey data.
Caroline Frankum, global chief executive officer of Lightspeed, said: “Clients want to find truth through data, but increasing pressures on time and budget mean they also need faster, more flexible and cost-effective options for their insights projects.
“This shift allows us to alleviate these pressures by removing some of the complexities involved in effectively exploring, cross-referencing and validating key sources in today’s data landscape.”
This announcement follows Lightspeed’s launch of the Gravity Network, to increase the reach of programmatic options globally, in August 2017.
Tom Buehlmann, chief executive officer of Cint, added: “Cint’s partnership with Lightspeed is transformational. Cint’s platform and solutions will be seamlessly implemented into Lightspeed’s ways of working and increase automation and efficiency.”
Lightspeed is a leading digital data collection specialist on a mission to help clients discover truth through data. Our 700 employees in 14 countries are passionate about boldly challenging the status quo to find faster, more creative ways of connecting brands and consumers to build richer profiles of millions of people across the globe. From modernizing surveys via our programmatic Gravity Network and LifePoints mobile app, to amplifying the voice of the millennial through VICE Voices, or leveraging our first party panel relationships and uniquely patented Honesty Detector Service to find the quality in the quantity of data out there, we are delivering the ‘buy and why’ insights that power today’s marketing decisions. Headquartered in Warren, NJ, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. www.lightspeedresearch.com
Cint is a software company developing technology to innovate the way insights are gathered. Cint specializes in API and SaaS solutions offering efficient, user-friendly tools to access online consumer panels, as well as panel management software. Cint’s exchange platform is a fully transparent insights marketplace, brings together questions and answers from all around the world. Reach more than 40 million consumers in 80+ countries, all sourced via 1,500+ different panels owned by publishers, local media outlets, market research agencies and non-profits. www.cint.com