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Australians 18+ spent +12% more time on smartphones in February 2018 versus a year ago

  • Time on smartphone and tablet devices saw growth versus a year ago
  • 17.4 million Aussies 18+ accessed online content
  • Smartphone audiences higher than all other devices
  • News.com.au retains top position in news rankings
  • News rankings changes for top nine

Sydney, NSW, 20 March 2018, – During February 2018, time spent by Australians 18+ on mobile device grew when compared with year prior. Smartphones had more than double the amount of time spent per person 18+ (51 hours and 10 minutes, +12% versus a year ago) than desktop (24 hours and 33 minutes, -19% versus a year ago). Tablet devices also saw strong audience usage at 32 hours and 43 minutes, +10% versus a year ago.

In February 2018, 17.4 million Australians 18+ accessed online content, with smartphones as the device of choice at 15 million. This was followed by desktop audiences 18+ at 14.9 million and tablet audiences at 8.3 million. When compared with the year prior, desktop audiences have increased by 2% and smartphone and tablet audiences have individually increased by 9%.

DIGITAL NEWS RANKINGS (PEOPLE 2+)

Nielsen digital news rankings for February 2018 revealed that news.com.au (5.7 million) remained the top news entity and declined 2% when compared with the prior year.

In comparison with February 2017, there were changes in the ranking order for the next nine news entity rankings. In second place was ABC News Websites (4.8 million, +1%), who moved up from fourth place. In third place was nine.com.au (4.6 million, 0%) who fell from second place. Smh.com.au (3.9 million, -9%) moved from third place to fourth place.

Next, was Yahoo7 News Websites (3.1 million, +25% year on year) which moved from seventh to fifth place, followed by Daily Mail (2.8 million, -5%), which dropped from fifth place to sixth place. The Guardian (2.6 million, -4%) which had previously held sixth place in February 2017, moved back to seventh place. Next was BBC (2.4 million, +8%) which jumped up from eleventh to eighth place. In ninth place was MSN News (2.1 million, +19%) who jumped up into the top 10 from fourteenth place. Lastly was The Age (2.0 million, -14%) which fell from eighth place.

Note: Fairfax Metropolitan sites, including Metropolitan mastheads does not include any census data for their volumetrics including time per person and sessions per person. Unique audience uses the same methodology as previous months and is consistent with all sites in the rankings.

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com

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