Voxpopme Announces Four New Strategic Partnerships, Powering Industry Leading Technology Platforms with Agile Video Insight

This week Voxpopme adds four new partnership integrations with leading technology platforms Delvinia, Digsite, Invoke Solutions and Protobrand.  These integrations indicate the growing demand for better storytelling and humanizing research data.

Delvinia is the first to offer Voxpopme video insights in the Canadian market through their AskingCanadians panel.  Delvinia’s Methodify platform offers companies automated custom research solutions for faster, more agile research, now made even more powerful by the inclusion of video feedback.

Digsite welcomes Voxpopme to its agile qualitative Sprints and online communities. This integration enables brands and agencies to quickly incorporate video quotes and clip reels into their research reports, delivering rich insights and rapid iteration in a single study.

Invoke Solutions offers qualitative feedback at quantitative scale, enabling clients to make a decision in 90 minutes.  This offering is now made even more powerful with the inclusion of video-based input to get deeper insights from consumers in real-time.

Protobrand is powering their Meta4 Insight methodology with video-based open response questions to elicit deep-seated System 1 responses. These System 1 videos yield  richer and more emotional data compared to traditional open-end questions.

These new partnerships add to Voxpopme’s already impressive roster, including the Fuel Cycle Exchange and Zappistore integrations which allow for seamless integrations of video insight to communities and automated, agile methodologies respectively.

Voxpopme’s market-leading video analytics help brands see the people behind the data, driving customer-centric decisions through video research. Users can identify key themes in consumers’ feedback, helping achieve a depth of understanding unobtainable through text.

“The growth of our strategic partnerships indicate a major shift in the way brands and researchers make data-driven business decisions.  It’s now more important than ever that brands understand their customers more deeply, and we’re proud to be powering industry leading partners who understand the value of video insight and see the growing demand for real, human feedback.”  Dave Carruthers, CEO & Founder of Voxpopme.

About Voxpopme

Voxpopme is the world’s #1 video insight platform with an impressive global client list of brands and agencies. We help businesses and brands see the people behind the data to drive real customer-centric decision-making. Our unique technology lets clients capture customer videos at speed, analyse at scale, and share with ease. With Voxpopme, every data point used to make decisions can be backed up by the real human story.

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About AMSRS 362 Articles
The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

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