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Introducing the NEW QPMR branding

The AMSRS Board has approved a change to the name and branding of the QPMR accreditation program. Going forward all accredited practitioners will now be known as Qualified Professional Market Researchers. The Board decided that Professional, rather than Practising, reflects the contemporary nature of the industry and those who are accredited practitioners.

“QPMR accreditation should be the aspiration of all market and social researchers. It reflects a commitment to high ethical and professional standards, an understanding of privacy principles and data security as well as continuous learning. If you feel you are ready to join the ranks of accredited professionals, contact the AMSRS office to find out how to go about it. It’s easier than you imagine.” says AMSRS President, Vicki Arbes

All accredited QPMR members can be identified by the QPMR logo, as seen in the header, for the current year when they carry the accreditation.

Please contact Julie Regan, QPMR Manager – qpmr@amsrs.com.au – if you have any QPMR related questions.

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About AMSRS 306 Articles
The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.

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