Potentiate has rebranded with a fresh and colourful new look

Global data intelligence company Potentiate has launched a rebrand to mark its expansion in consulting services, product and geographic locations.

The new brand identity reflects Potentiate’s commitment to deliver a compelling view of its clients’ Market, Customer & Employee data, via a single lens, supported by a sophisticated software suite.

The logo features a multi-faceted graphic element based on a lemniscate, reflecting the perpetual acquisition of data and the way that data feeds into and continually builds on itself. It also features a subtle ‘d’ for data and ‘p’ for Potentiate.

The simple, yet catchy tag line – now you see it – talks to Potentiate being well equipped with the technology and the know-how to show clients the way forward. Group CEO, Henry Cheang says, ‘At Potentiate, we constantly seek to challenge the status quo in the way we do things for our clients. We want to work with them to pioneer new ways of growing their business. Our rebrand brings to life the power of data intelligence for clients’.

About Potentiate:

With over 130 staff across 4 countries, Potentiate connects with over 14 million customers across 90 countries every year on behalf of their clients.

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The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

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