Toluna Launches Transformational End-to-End Consumer Insights Platform

TolunaInsights™ empowers businesses with real-time automated consumer insights

Toluna, leading provider of consumer insights for the on-demand economy, has completed a corporate rebrand to spotlight its value proposition and market position. Underpinning the rebrand is the launch of TolunaInsights™, the industry’s first comprehensive, automated platform that delivers consumer insights in real-time. These changes mark a significant milestone based on the founding vision ten years ago to democratize market research, and reflect Toluna’s evolution from a leading sample and survey provider to a comprehensive platform-based consumer insights company.

“Companies face a constant battle for time and resources when it comes to accessing and acting on consumer intelligence,” said Frederic Charles-Petit, CEO of Toluna. “There is an increasingly urgent need across every business function for automated solutions powered by advanced technology that deliver reliable insights in real-time. TolunaInsights is our answer to that need in market research, and is the culmination of a journey we embarked on ten years ago as one of the very few technology-driven global market research companies. Our platform combines the power of millions of global influencers with world-class research expertise to ensure that companies of all sizes anywhere in the world stay at the forefront of consumer insight.”

TolunaInsights is the industry’s only end-to-end automated platform where audiences, surveys, communities, and analytics are completely integrated and powered by on-demand insights, and behavioural data from Toluna’s global community. Toluna’s platform-based approach provides significant time and cost savings, without sacrificing quality or confidence in decision-making, as Toluna’s expertise is integrated into the platform. TolunaInsights enables users to leverage best-in-class consumer insight solutions on-demand, and was built to complement Toluna QuickSurveys, the company’s real-time DIY survey platform. TolunaInsights provides clients with the ability to access an end-to-end automated solution for all aspects of consumer insights.

“After years of some of the world’s largest companies using our proprietary consumer insight solutions, we understand the challenges facing businesses in today’s on-demand economy. We are bringing TolunaInsights to market as a single platform to meet the rapidly evolving business need across all functions for agile, yet comprehensive technology solutions,” said Phil Ahad, EVP Head of Products and Strategy at Toluna. “The efficiency and scale our platform provides is unrivalled, and our goal is to provide users with efficiencies that enable them to focus on adding value, as opposed to tactical execution.  We become a true extension of any in-house consumer insights team.”`

TolunaInsights is an end-to-end automated platform with robust solutions, including;

Audiences: Access members of Toluna’s global community of 21+ million influencers across 68 markets in real-time to run surveys on-demand.  Further, Toluna offers Digital Tracking which provides unprecedented real-time insight into digital behavioural data.

Surveys: Create surveys via a highly sophisticated, yet easy-to-use engine, or access the PowerSuite of automated methodologies.

Communities: Recruit, build, and manage communities in real-time, on an ongoing basis in via a custom branded community. Users can listen to their community members as they engage in on-site discussions.

Analytics: An easy-to-use, web-based data visualization and analytics tool that enables clients to access real-time reporting and analyze results with the click of a button while surveys are in field, as data populates in real-time.

Further, Toluna offers various service-levels to complement the TolunaInsights platform. The levels differ by how much our Toluna experts are involved in the process and the complexity of surveys and services.

Self-Served / DIY: Clients selecting to Self-Served/DIY use TolunaInsights to program and run their own studies.

Managed Services: Within the managed services offering, Toluna provides services that include project management, programming, sampling, data processing, and more.

Engineered: Engineered-level services for the implementation of customized programs and dashboard systems, white-labelled digital insights solutions and more.

Further reflecting the success of Toluna’s strategy within the rapidly changing market research technology landscape, the company was ranked 11th in the 2018 Greenbook GRIT “Top 50 Most Innovative Suppliers” moving up from 22nd in 2017.

 

About Toluna

Toluna provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals, and companies of all sizes.

Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services, or create fully-customized digital consumer insights programs via our engineered services.

Toluna is committed to promoting Insights on Demand, an entirely new way for businesses to obtain insight and understand constantly shifting consumer sentiment and taste in the on-demand economy. Toluna is a founding member of the Insights on Demand Consortium, a multi-lateral group that’s advancing the principles and adoption of Insights on Demand. The company has 24 offices globally spanning Europe, North America, South America, Asia Pacific, and MENA.

mm
About AMSRS 338 Articles
The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

Be the first to comment

Leave a Reply

Your email address will not be published.


*