A year on from the successful merger of two uniquely Australian market research businesses, McNair Ingenuity Research and yellowSquares, the Directors of McNair yellowSquares have great pleasure in announcing the appointment of Angela Brooks as their Managing Director. Brooks has over 25 years’ experience in the industry and over a decade with McNair. As a director and part owner of McNair yellowSquares (and formerly McNair Ingenuity Research), she has been one of the company’s most informed and knowledgeable contributors. Brooks replaces Managing Director of McNair Ingenuity Research and McNair yellowSquares, Matt Balogh.
Brooks says: “It is an exciting time to be in business, particularly because the market and social research industry is one that is constantly changing and challenging. McNair yellowSquares combines innovative technology with tried and tested research methods that enables solutions to every research requirement. McNair yellowSquares can gather information from every Australian in any situation – whether they be Aboriginals in remote Australia, newly arrived migrants in Sydney or Melbourne, time-poor business managers and executives or indeed any Australian aged from five to one hundred and five. It is this ability to be agile and flexible in a challenging environment that will be our focus as we move forward.”