MESSAGE FROM THE AMSRS PRESIDENT

Relevance is a key theme for the AMSRS Board this year. With our association in a strong financial position, our publications and educational products performing well and increased membership usage of our services, now is the time to turn more boldly to planning for the future. While our membership stability is a strength compared to sister organisations internationally, this is not a reason for complacency: we need to be more ambitious and look to ways to broaden our reach.

The AMSRS had a very successful media campaign launch of Fair Data in Canberra at the end of last year. You can read more about the launch in the February edition of Research News, our hardcopy magazine, which will be arriving on desks in early February or you can visit the Fair Data website – www.fairdata.com.au/ media/. I urge those companies that have yet to sign on, to contact the office and speak to Elissa to find out more. More particularly, the success we achieved in the media and the amount of interest we found for this sort of activity, underlines the potential to use our collective voices more strongly in the future, particularly with respect to industry standards.

We are also planning both a membership survey (the first in many years) and a call for ideas and possibly a workshop amongst selected members to open us up to new ideas for the future. As the key association for the industry, we need to be on the front foot to make the most of all the changes taking place.

Fortunately, our two newest Board members are very well placed to help us achieve these goals. Con and Lyndall are excellent choices to represent our broader membership and to dedicate their energy and smart thinking to the Society.

Thank you all also for voting me back for a further two years. We are all committed to doing our best to meet your expectations.

VICKI ARBES,
AMSRS PRESIDENT

mm
About AMSRS 423 Articles
The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

Be the first to comment

Leave a Reply

Your email address will not be published.


*