Research News Live

Vale Joe McDonald

February 26, 2019 0

We are sad to advise that Joe McDonald, Founder and Managing Director of Market Metrics, passed away peacefully on Friday 15th February 2019.  In honour of Joe’s memory there will be a service on Thursday, […]

Nielsen and NPD in Quest for the ‘Omnishopper’

February 26, 2019 0

Nielsen has joined the NPD Group in a new alliance which aims to ‘reimagine the future of omnishopper measurement’. The partners are building a ‘large-scale, comprehensive’ consumer panel bringing together Nielsen’s CPG measurement and NPD’s […]

Nielsen Rolls Out Smartstore Analytics Tool in HK

February 25, 2019 0

Nielsen has rolled out its Smartstore virtual reality (VR) tool in Hong Kong, to help retailers measure and optimise concepts based on how target shoppers react, in any store format. Smartstore was designed to evaluate […]

MRS to Launch LGBTQ+ Research Industry Network

February 25, 2019 0

In the UK, the Market Research Society (MRS) is launching a network called #MRSpride, bringing together LGBTQ+ researchers across the sector. #MRSpride will provide a platform for LGBTQ+ research content – from consumer insight to […]

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