Sydney-based research and brand strategy consultancy Pollinate, which uses systems thinking to solve client problems, has opened its doors in Melbourne in response to client demand, appointing Allan Dib as Managing Director.
The opening of the Melbourne office was spurred by growing demand from Melbourne-based clients serviced out of Sydney.
An award-winning strategist with 25 years’ experience in Australia and
globally, Dib was the researcher and communications strategist behind Procter
& Gamble’s #likeagirl campaign. His experience spans leading market
research agencies (GfK, Ipsos, Sutherland Smith) and marketing services
agencies (MediaCom, MSLGROUP, PPR).
He returned to his hometown of Melbourne 18 months ago after more than 15 years in London and New York. As Managing Director of Pollinate Melbourne, Dib is charged with providing strategic counsel to Pollinate Melbourne clients and developing new business opportunities in the market.
Pollinate CEO Howard Parry-Husbands said: “Our Melbourne clients have been
asking to have a Pollinate team on the ground for some time. When we found
Allan, we knew the time was right. Allan combines extensive research
pedigree with genuine strategic planning to bring an evidence-based
commercial lens to business problems across a wealth of categories.
“For
current and prospective clients, the Melbourne team will be an extension of the
Sydney team – our way of working is collaborative and pooling resources across
all offices to ensure all clients benefit from the full force of the Pollinate
strategic thinking and institutional knowledge.”
Rogerio Pereira, Consumer Insights &
Planning Leader at Lion, welcomed Pollinate’s move south: “Lion has
been working with the Pollinate team in Sydney for a few years now and we consider
them a valuable partner. Thanks to Pollinate’s collaborative approach and
wide-ranging expertise, we get more than just research – we also benefit from
deep strategic insights into our business. Having a Pollinate office in
Melbourne will strengthen these insights and we look forward to working with
Allan.”
Allan Dib added: “I was drawn to Pollinate’s broad-ranging expertise across research, brand strategy, ideation, innovation and customer experience – a killer combination of services, which allows us to provide invaluable support as a trusted partner to our clients. I look forward to building a strong competitive offer in the Melbourne market as we grow and hire more Pollinators over the coming months.”
Pollinate has worked with many leading brands, including ING, PayPal, Domino’s, Arnott’s, The Iconic, SBS and the Federal Government.
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