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10% lift in time spent by Australians engaging with news content.

SYDNEY, AUSTRALIA, 11 FEBRUARY 2019 – Today, Nielsen has released to market the January 2019 Digital Content Ratings tagged data news rankings. After the holiday period, the total time audiences spent engaging with news content saw a 10% lift when compared with December 2018. In January, audiences spent an average of 1.7 billion minutes viewing news content with persons 55+ being the most engaged demographic by share of time (43%).

For this month, was the top news entity with a unique audience of 10.2 million. It was followed by ABC News Websites (8.5 million) and then (8.5 million).

Next in the Nielsen news rankings was (8.3 million), followed by Daily Mail Australia (6.3 million) and Yahoo! (4.7 million) in sixth position.

In seventh position was The Guardian (4.5 million), followed by The Age with a unique audience of (3.9 million). In ninth place was Fairfax Digital Regional Network (3.8 million) and The West Australian (2.9 million) in tenth place.     


Source: Nielsen Digital Content Ratings, Monthly Tagged, January 2019, Current Events and Global News Sub-Category, Text, People2+, Census. 

Nielsen Digital Content Ratings Notes:

  • Nielsen Digital Content Ratings measures participating publishers only. 
  • Nielsen Digital Content Ratings monthly-tagged data is now the independent IAB endorsed currency. 
  • Each month reported entities are improving their audience measurement coverage. For example, this could include new apps, websites, video content or off-platform content coming under measurement.  If there are changes in rankings or audiences it is necessary to consider that these may have increased or decreased due to measurement coverage changes, versus organic audience behaviour in the reporting period. 

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