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CEO UPDATE – Introducing the new ISO 20252:2019 Standard for Industry

AMSRS is the peak body for the development of professional and quality research standards. We own and administer the ethical Code of Professional Behaviour that all AMSRS members adhere to; we pioneered the Qualified Professional Researcher (QPR) scheme for professional researchers and we now have the exclusive licence in Australia for the Fair Data ethical consumer trust mark which certifies companies for the collection, management and storage of personal data.

What you may not know is that AMSRS has also been the main driver behind the development ISO standards in the Australian market since the inception of IQCA and MRQA. I have been involved in the development of quality standards for our industry since 1999 and represent Australia as the Chair of the Standards Australia MB-005 Committee. I also sit on the international ISO committee TC225 that has developed the ISO standards – ISO20252 and ISO26362. I have worked with our Quality Consultant Norine Cruse since 2001 and with AMSRO who have also adopted these ISO industry standards.

I am delighted to advise that a new streamlined and globally recognised ISO Standard, ISO:20252:2019, has now been published and adopted in Australia. The changes combine the previous ISO 20252 & ISO 26362 and move the standard to a mandatory framework and a series of compulsory annexes (where applicable across your business). The release of this new standard is a significant change from the existing ISO 20252 and the panel access standard ISO 26362, with some substantial content and format changes that will affect all ISO certified companies. The revised ISO 20252 standard has a stronger focus on information security and is based around annexes which cover the various methodologies.

ISO 26362: 2009 has been withdrawn and incorporated into ISO 20252:2018 which covers both online and offline access panels. This is as a result of the emergence and global acceptance of online sampling as a primary sample source. Data analytics and digital observation are also more prominent.

AMSRS will be offering a webinar on Tuesday 19 March 2019 to explain the new changes to the standard. Everyone is welcome to join – this webinar will be free to Company and Client Partners. Register here.

SAI Global (owned by Standards Australia) owns the licence for this standard and it can be purchased from them for $290 by clicking here.

Certified companies will have until December 2020 to comply with this new standard.

AMSRS has negotiated a special rate with our preferred certification body to provide certification to the new standard. They will also offer a reduced rate for those companies wishing to gain both ISO20252 and Fair Data certification at the same time.

If you are not certified to ISO 20252,  AMSRS has a new suite of tools for those companies wishing to gain certification to the new standard.

Elissa Molloy, CEO, AMSRS

Please contact me at elissa.molloy@amsrs.com.au or on 02 9566 3100 to discuss your options.

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About AMSRS 468 Articles
The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

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