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SurveyMonkey to Buy VoC Tech Firm Usabilla

DIY research software company SurveyMonkey is to acquire Voice of the Customer (VoC) tech provider Usabilla, aiming to expand its own enterprise suite of customer feedback solutions. The mixed cash and stock deal is valued at approximately $80m.

Headquartered in Amsterdam, Usabilla employs more than 130 people in Europe, the US and Australia. Its platform is used by companies to collect, analyze and act on real-time user feedback to improve their products and customer experience. According to SurveyMonkey, the platform complements its own enterprise solutions and adds to its existing SurveyMonkey CX tool, which helps clients collect, understand and act on feedback throughout the customer journey; and its TechValidate offer, which collects customer experience data and converts it into content for multi-channel marketing and sales use.

Zander Lurie, CEO of SurveyMonkey, comments: ‘Usabilla’s outstanding user experience solution for capturing real-time digital feedback enhances our enterprise offerings and expands our international footprint. The acquisition strengthens our position in this rapidly growing multi-billion-dollar market. I’m thrilled to welcome the Usabilla team to SurveyMonkey for this exciting new chapter together’.

The acquisition is expected to close in Q2 2019. 

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Article source: Mrweb

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The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

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