Research News Live

Deloitte, SAP and Qualtrics in Personalization Deal

Management consultancy Deloitte Digital has announced a partnership with business software giant SAP and experience management solutions firm Qualtrics, to provide personalized customer and employee experiences at scale.

The partners will use the Qualtrics Experience Management Platform to help companies make more ‘meaningful’ connections with both customers and employees: this starts with gathering the right experience data, then connecting data between siloes, enabling users to draw actionable insights. 

Qualtrics’ John Torrey, whose job title is Chief Ecosystem Officer, says that by bringing together operational and experiential data the firms are helping organizations truly understand how their customers feel about their brand, their products and their business. Scott Mager, Principal, Deloitte Consulting, adds: ‘As human expectations have evolved, businesses must design experiences that start with human needs rather than customer needs in order to forge genuine connections that result in loyalty and bottom-line growth. By collaborating with SAP and Qualtrics, we can more effectively and efficiently build and leverage connections between people, systems, data and products to create more personalized, contextual experiences at scale’

Web sites: www.deloittedigital.com , www.sap.com and www.qualtrics.com

Article source: Mrweb

mm
About AMSRS 468 Articles
The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

Be the first to comment

Leave a Reply

Your email address will not be published.


*