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ADM Transparency Initiative

German association launches test phase to promote research transparency within the sector.

The ADM seeks to make market, opinion and social research projects more comparable. Therefore, the association’s general assembly approved the roll-out of a transparency initiative at the end of last year. Its core element is a catalog of detailed criteria, such asthe description of the used method, the sample, data collection, applied standards and quality checks.

The test phase was kicked-off early this year and is currently being rolled-out throughout ADM’s member agencies. An evaluation of the initiative’s test phase is to take place at the end of April. Until then, the practical experience of ADM’s member agencies will be collected for analysis. The German website with information on the Transparency Initiative can be accessed via

Source: GRBN News

About AMSRS 279 Articles
The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.

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