Research News Live

Ipsos debuts ‘Simstore’ virtual shopper solutions

April 2 2019 Ipsos has launched Simstore, a suite of automated virtual shopper and packaging solutions to help clients understand how shoppers make decisions, improve navigation and optimize retail conditions and package designs.

Supported by a team of shopper and packaging design specialists, Simstore offers scenario testing which includes views for 2D and 3D shelves, 360 degree store layout, and eCommerce channels. In addition, the tool provides virtual environments for an array of in-store and online shopping channels; and an approach that Ipsos claims has proven to be highly predictive of in-market sales. 

Alison Chaltas, Global Solution Leader, Shopper & Retail, comments: ‘Simstore is helping our clients answer their most pressing business questions related to today’s ‘phygital’ shopper environment. It is fast, streamlined and validated – the perfect capability for evaluating and optimizing shopper marketing and category management in realistic re-creations of the normal shopping environment’. 

Web site:

Article source: MrWeb

About The Research Society 1084 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.