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Farewell Jayne Van Souwe

It is with great sadness that we advise that our esteemed colleague, friend and AMSRS Fellow, Jayne van Souwe, Principal at Wallis Market and Social Research, passed away on Monday April 15th 2019.


Jayne was a passionate advocate for ethics and privacy within our industry, keen to guarantee that all those we work with are protected when they share their information with us, and working tirelessly to ensure this occurred.

Jayne joined the industry and AMSRS in 1984 and her contribution to the organisation over that time has been immense. She served on the Victorian Division in the late eighties and again as Secretary from 2004 to 2006; presented at numerous AMSRS conference, most recently in 2015 when, along with David Bednall, she won the Tony Wheeler Best paper award for their paper How good is good enough. She became a Qualified Professional Researcher (QPR) in 2002.

Jayne was the original Professional Standards Officer for AMSRS, convened the AMSRS National Ethics Committee from 2007 to 2012, chaired the Ethics sub-committee, was a member of the Professional Standards Committee from 2012 to 2017, and contributed a monthly column to Research News for over 15 years.  She was part of the team instrumental in delivering the AMSRS Code of Professional Behaviour, a code that is mandatory for all AMSRS members. Jayne was an AMSRS board member from 2017-2018.

Jayne’s contribution was industry wide and she was an industry representative on the AMSRO Privacy Compliance Committee for over a decade (2008 – 2019), involved in the establishment of our industry privacy code (AMSRO’s The Market and Social Research Privacy Code).

Jayne was made a Fellow of AMSRS in 2008 in recognition of her contribution to AMSRS and her work within the industry to promote high ethical standards and practices.

With over 35 years in the industry Jayne’s legacy will live on in the standards she was involved in developing and implementing, the passion she brought to all she threw herself into, and as someone who valued people in all our varied shapes and sizes.

Our condolences to Jayne’s husband, Paul, her family and colleagues.

A full obituary will appear in the August-October edition of Research News.

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The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.