House of Brand hires Alice Louw as Managing Director, as Nick Palmer takes on the role of Chief Strategy Officer
Brand research and BX specialist consultancy House of Brand has expanded its senior leadership team with the hiring of Alice Louw as Managing Director. Alice has joined from Kantar where she was a Regional Director for Asia-Pacific and Head of Expertise for Japan, most recently based in Tokyo. Former MD, Nick Palmer, is taking on a newly created role as Chief Strategy Officer, overseeing client delivery, with a focus on global innovation and evolving House of Brand’s data science offer.
“We are all about energising brands on the journey to becoming the world’s most sought-after brand research and brand experience (BX) consultancy, so having Alice join the leadership team is seriously awesome” said Peter Drinkwater, Group CEO of House of Brand Group and Screen Audience Research International.
Louw says: “I am thrilled to be back in a creative, agile boutique environment and am really looking forward to working with Pete and Nick to expand our global offer”