Cubery, a tech-driven research and insights agency headquartered out of Melbourne, Australia, today announces the roll-out of its platform in the United States and United Kingdom. Cubery offers end-to-end, expert-led solutions for testing the effectiveness of advertising, new product innovations and packaging.
Since launching in 2016, Cubery has been working with global brands and agencies across Australia and New Zealand, including Campari Group, Simplot and World Vision. With international clients increasingly demanding consistency in research methodologies across markets, Cubery’s continued expansion not only provides them with best-in-class thinking, but also a single platform for managing projects and building meta learnings.
Cubery’s model is unique because it allows clients to scale up or down depending on how hands-on they want to be. Cubery’s platform can be used to run fully automated, self-serve research projects in a timely and cost-effective way. Alternatively, clients can “scale up” and gain access to Cubery’s in-house team of specialist consultants, who will analyse test results and provide clear directions for improvement.
Phil Toppi, Founder and Manager Director of Cubery, commented: “Our vision for the future of market research isn’t one where clients need to make a trade-off between the benefits of working with a technology company versus a full-service consultancy”. He adds: “We believe they serve an equally valuable purpose, and together enable businesses to make smarter, faster and better decisions”.