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This Girl Can

VicHealth’s This Girl Can campaign has been one of the most talked about social marketing campaigns. Based on Sport England’s campaign of the same name, it featured ‘real’ Australian women and authentic stories – with the ultimate aim of boosting participation in physical activity. Aside from its popularity, early evaluation results show that it’s been remarkably successful in its first year – inspiring one in seven Victorian women to get active.

Hear Melanie Fineberg (Manager of Social Marketing at VicHealth) talk about the campaign journey, the learnings and what’s next for this long-term campaign at the AMSRS Victorian Government and Social Research Network event on May 22 in Melbourne. The presentation will have a broad focus encompassing the campaign need and development, execution, collaboration and evaluation of its effectiveness – which will appeal to a broad audience, including market and social researchers, government departments / agencies, not-for-profit organisations and academia.”

About AMSRS 464 Articles
The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 73 company and client-side organisation partners, with the number continuing to grow. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.

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