Research News Live

Why were the “quiet Australians” missed in the election pre-polls?

MAY 22, 2019 | Amanda Hicks, Partner, KPMG Acuity

The inaccuracy of polling data came as a big shock in the recent Federal election. After consistent predictions of a Labor victory, with bookmakers even paying out in advance, the Liberal party retained their majority.

As late as Friday night, most major polls had Labor ahead 51-49 on the two-party preferred vote. This result mirrors a number of polling “upsets” globally over the past few years, from Trump’s election in the US to Brexit.

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MAY 22, 2019 | Amanda Hicks, Partner, KPMG Acuity
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