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Kantar Australia and Google win Best Presentation at ESOMAR APAC

Kantar Australia are proud to announce that Senior Consultant Matt Beal and Google’s Ashley Woods won ‘Best Presentation’ at ESOMAR APAC 2019, held last week in Macau.

Their presentation looks at the success of Google’s pioneering Internet Saathi scheme bringing digital access and learnings to women in parts of rural India via a short to long-term behaviour change framework, which focuses on digital literacy, attitudinal change, and economic growth. It also shows how researchers can apply a simple framework to measure the impact of wide-scale interventions seeking to enact socio-economic change.

“It’s been a privilege to have worked alongside Google on such a worthwhile and impactful piece of research, says Beal. “And winning the ESOMAR award is a great way to wrap up this research I’ve worked so closely on over the last year. It will always be a project I look back on with a lot of pride in terms of the subject matter, the final insights and the trusted nature of collaboration with Google.”

Kantar Australia Managing Director Leigh Mander says, “this is an extraordinary feat and reflective of the exceptional relationship between Kantar and Google and of course the hard work and effort of Matt and Ashley. Being  selected for ESOMAR in itself is an outstanding achievement that illustrates the value, impact, and calibre of the research and consulting we do with our clients.”

Website: Kantar

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