31 May 2019: Kantar’s Insights Division are proud to announce four senior promotions in the Australia business strengthening the company’s leadership. Leigh Mander and Jacqui Brandt have both been promoted to Managing Director. Both highly experienced leaders, Leigh and Jacqui are now accountable for the commercial success and strategy of the Sydney and Melbourne Insights Division offices respectively.
Jonathan Sinton is promoted into the role of Chief Commercial Officer to shape the future of the Australia Insights Division with focus on driving growth via development and conversion of new commercial opportunities, partnership and new revenue streams; and future proofing research techniques. Jonathan is a very familiar face and trusted partner to Australian clients who returned to Australia in January from the US where he spent five years in New York as Kantar’s Global Digital Director.
James Brown is also promoted into the newly created National Head of Shopper in Australia with a secondary focus driving growth within the broader superannuation sector.
CEO Jon Foged says, “Simplifying our brand strategy is a subtle, but important signal of our evolution and our mission – inspiring organisations by providing the most complete understanding of the people they serve. These key leadership appointments will undoubtedly solidify and strengthen our positioning domestically.”
The new look leadership for Australia is underpinned by other recent initiatives including new Brand Guidance systems that intelligently integrate validated survey measures with social, search, sales, media, behavioural data to provide actionable insights to optimise brand or campaign performance; and the integration of big data, artificial intelligence and analytical capabilities to unlock deeper insights to fuel business growth.
Kantar’s Insights Division comprises the expertise, services and offerings of both TNS and Millward Brown, which moved to be delivered under the Kantar brand name from April 2, 2019. The TNS and Millward Brown brand names have subsequently been retired.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow. Kantar is part of WPP AUNZ, Australasia’s leading creative transformation company.