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OzTAM seeks new Head of Digital as VPM service becomes fully operational

6 June 2019: OzTAM is searching for a new Head of Digital with the departure of Digital Strategy Director Padraig O’Donovan to start his own business.

Over the past five years Mr O’Donovan has managed the development and successful deployment of OzTAM’s Video Player Measurement (VPM) reporting service, which provides daily audience data for broadcasters’ IP-delivered video on demand (BVOD) services. Having achieved that milestone, Mr O’Donovan indicated earlier in the year that he wished to launch his own consultancy.

OzTAM CEO Doug Peiffer thanked Mr O’Donovan for his contribution to OzTAM and the broader television industry. “Padraig has built VPM into a world class BVOD measurement service worthy of currency status,” Mr Peiffer said. “With VPM now fully operational, we understand Padraig’s decision to strike out on his own and wish him every continued success.”

Padraig O’Donovan said: “From concept to launch, OzTAM and our broadcaster clients have been united in the view that VPM would be a world-leading online TV measurement service, and it’s been a career highlight for me to help deliver on that promise. “With VPM now established in the marketplace, the time is right for me to take on new

VPM will be an important component of Australia’s new Total TV currency, Virtual Australia (‘VOZ’), that will bring together measurement of broadcast viewing on TV sets and connected devices to provide an all-screen, cross platform planning and reporting standard for Australia’s television industry.

website: OzTAM


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