Research News Live

‘Making sure voices are heard’: Using data to build an inclusive society

UK – Researchers have a responsibility to challenge clients in making sure research is as inclusive as possible, according to speakers at the inaugural #MRSpride event held by the Market Research Society.

Conducting inclusive research is about using rigorous methodology to ensure data is accurate and representative, explained YouGov project manager Chantel Le Carpentier during a presentation at the event, which was held at IPG Mediabrands offices in London.

Research that is both accurate and representative, said Le Carpentier, “gives clients the power to serve the people they represent better”.

For example, YouGov conducted research on sex-specific cancers – prostate and cervical cancer – that had to be inclusive of trans people. “If you were assigned male at birth, you are at risk of prostate cancer. If trans women were not in the room, their voices would have been lost,” she said.

To read the full event report go to MRS

Photo by Nadine Shaabana on Unsplash

 

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The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.