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Kantar increases creative impact through Artificial Intelligence

19 June 2019: Kantar announced it has extended its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions. 

The new offerings will help brands, advertising agencies and media companies more efficiently and accurately build and measure campaigns that have global impact.  

The new offerings were announced during Cannes Lions 2019 and include the Context Lab, Creative Transport, Balanced Attribution, and Enhanced Visual Analytics (EVA).

Full details on the new offering can be found in the Kantar announcement.

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