USA – 24 June 2019: MediaPost reports on the proposed introduction of US legislation to require platform companies and others that collect consumer data to disclose the value of their users’ data.
Early on in the use of the Internet, consumers agreed to freely use services such as Gmail and Facebook in exchange for giving these platform providers information about themselves. Now these companies — along with Amazon, Microsoft and others — sit on a gold mine of data.
Senators Mark Warner and Josh Hawley want platform companies to estimate how much consumers pay for these services in data. The two will introduce legislation on Monday (US time) to require platform companies and others that collect consumer data to disclose the value of their users’ data.
For the full article go to MediaPost
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