June 27 2019: The Insights Association reports that the U.S. Supreme Court rejected the Department of Commerce’s attempt to add a citizenship question to the decennial questionnaire in a 5-4 decision this morning. With the deadline for printing questionnaires about to hit, the outcome is unclear.
“We oppose the citizenship question’s addition because it hadn’t undergone the rigorous testing required for any added questions,” commented Howard Fienberg, VP Advocacy for the Insights Association. “More importantly, it would jeopardize the accuracy of census data upon which nearly all the marketing research and data analytics in the United States relies for statistical benchmarking. It would negatively impact insights generation for private businesses, nonprofit organizations, and all levels of government across the country.”
To read the full article got to the Insights Association website
