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AMSRS Festival of Research – 8 & 9 August 2019

This years AMSRS conference offers up a great range of presenters to inform and excite all who attend. Here’s what some of our presenters and conference committee members will be rushing off to see, or talk about, at the event. We look forward to seeing you there.

Garreth Chandler – CEO, The Evolved Group
The current pace of change in the insights industry is enough to make anyone giddy. Reviewing the agenda for the conference this year reminds me that although technology changes, market research in all its forms remains vital to helping organisations innovate and prosper.

Putting my technologist hat on, I’m particularly looking forward to hearing from Con Menictas Strategic Precision, Brian Fine and Monica Gessner talk about AI and Big Data Challenges and Opportunities. Equally, I can’t wait to hear what Emma Gillingham from the Meat & Livestock Australia is going to share about leveraging insights to meet the needs of red meat consumers. I love a good steak.

I’m also looking forward to presenting how we at The Evolved Group are collaborating with our clients to adopt conversational engagement technology. My presentation – Using conversational AI to transform the delivery of organisational customer insights – will outline the nature of the technology, where we have applied it and the benefits it provides to respondents, researchers and their clients.  I look forward to seeing everyone there.

Tracey Hardie – AMSRS Conference Committee 2019, Research Operations & Account Director, Potentiate
What a fantastic year to be involved in the Conference Committee! There is so much exciting content, much of it dealing with the challenges we face as researchers across the changing face of technology, culture and community into 2019 and beyond. The engagement of the industry and allied groups as we all grapple with these issues is clear in the program for our two days in August.

Centre stage I am excited to hear from both Professor Mick Dodson on the Reconciliation Action Plan while the afternoon session on Research and My Community promises not to skirt around the difficulties in understanding, researching and respecting the complexity of modern Australia at home and within Asia. For spice the session on Australia Day also promises a fair and frank exchange of ideas!!!

While there are also several interesting presentations covering the technical underpinnings of modern data analysis, I am keen to understand the work being done in behavioural change to address social problems and needs and won’t miss Stopping fare evaders in their tracks.

Back on the main stage AFL – See what we created should be an upbeat lead in to the irrepressible James Valentine and HG Nelson.

You will find full conference details and registration here.

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About AMSRS 306 Articles
The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.