MESH Experience, the award-winning global data, insight and analytics company, announced a significant new hire. Dana DiGregorio joins as Managing Director leading the US unit for Vertical Subscription Studies. Initially, she will be working with the team in North America to extend the already successful UK Retail Banking Study to the North American market.
Dana comes to MESH with a strong history of team leadership, strategic relationship building, and ~15 years of making agile business decisions to create the best outcomes for her clients. Most recently Dana was a Vice president at Nielsen where she successfully led the multimillion dollar Opinion Quest business unit in a monopolized market.
DiGregorio said “I’m thrilled to be a part of the driving force of Experience Driven Marketing, and what this can bring to our clients. It’s about looking beyond the plethora of data available and truly using experience insights for action. MESH is a place where I can make a huge difference for our clients and I’m excited to do just that!”
MESH Experience Founder and CEO, Fiona Blades, commented, “I’m delighted Dana is joining us and I know our clients will benefit from her combining her insider’s knowledge of the market research landscape and her experience uncovering impactful and actionable insights.”
MESH Experience’s unique approach aims to help clients see the world through the customers’ eyes. The company collects and analyses data in real time across the full spectrum of what people experience about a brand – all paid, owned, and earned touchpoints – allowing brands and campaigns to be set in their proper context.
Website: MESH Experience