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Be inspired – upcoming Conference highlights

Here’s what some of our presenters will be speaking about, and rushing off to see, at this years’ AMSRS conference. Come along and join in on the discussions.

Uwana Evers, Data Scientist, Pureprofile
At this year’s national conference, I’ll present insights from The Values Project: a study of the values of over 7,000 Australians. I’ll explore the nature of values, what Australians’ values are, and how values relate to the way in which people spend their time and money.

We asked Australians how they use their time on a typical work day, and day off, and examined their responses across four broad categories: work and education, family and social, personal leisure and personal needs. We also asked how people spent their money in the past month across ten categories: groceries, housing, recreation, alcohol, tobacco and gambling, education, and donations to charity. Our findings show that how people allocate their time and money relates to the values they prioritise in life. Come to my talk to learn how!

As someone fascinated by consumer behaviour, I am looking forward to hearing Adam Ferrier speak about why consumer research is inaccurate, eradicates value from brands, and homogenises brands in the Perspective Pivot session. I am also keen to learn from Dr Dangjaithawin Anantachai on being a purposeful researcher, and to find out what is my ‘Ikigai’. As researchers, we can really contribute to solving many social problems and building innovative and sustainable business practices.

Melissa Gill, Managing Partner, The Behavioural Architects
How can we use principles from Behavioural Economics to gain a more realistic understanding of what motivates behaviour? In a fascinating project with the Australian Council for International Development (ACFID) and the Department of Foreign Affairs and Trade (DFAT), we used insights from Behavioural Science to better understand why people send unrequested goods to humanitarian crises zones, and importantly, how we can stop them. The unfortunate truth is that these goods, sent by well-intentioned people, often do more harm than good. The behavioural research identified key insights about how decision-making is governed by a System 1 mode of thinking and highly prone to error. This insight, together with many others inspired communications ideas that were taken into quantitative testing. The results delivered absolute clarity on the most behaviourally effective message to move forward with, interestingly it was not the message most widely used. This foundational piece of research not only surfaced unique behavioural insights but also inspired communication messages that will reduce the likelihood of unrequested goods being sent to humanitarian crises zones in the future. 

I am really looking forward to the tech talks; organisations like Netflix and Amazon have changed the way we live, from a behavioural perspective, I find the triggers and rewards that have facilitated this rapid change fascinating. 

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Full conference details and registration are available here.
We look forward to seeing you there.

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About AMSRS 373 Articles
The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.