In May 2019 Australians went to the polls to vote in the Federal election. The result, a Liberal – National coalition party victory, was not what the pollsters predicted. The question asked by the media and the public in response to the outcome was how did the pollsters get it so wrong. For the industry there are additional questions which go further – what is the fallout from election polling results in terms of our industry’s reputation, and what are the implications for research more broadly?
Dr Rebecca Huntley, social researcher and AMSRS Conference chair, will lead a panel session on polling to discuss these questions and others such as – Sampling – who is missing and how do we reach them?; technological disruption – did it play a part?; other ways to measure sentiment – what are the future trends and methodologies that could be deployed?; the media – should they shoulder some of the blame given their constant polling and how they report the results?
Joining Rebecca on the panel will be:
- Professor Murray Groot – Emeritus Professor of Politics at Macquarie University, a leading expert in public opinion polling, voter behaviour and politics, and panel member of the AMSRO Inquiry into the Performance of the Opinion Polls at the 2019 Australian Federal election.
- Chris Lonegran, Managing Director at Lonergan Research
- Amanda Hicks, Partner in Charge, Customer, Brand & Marketing Advisory, KPMG
Come along for what promises to be an engaging and informative session on an issue that impacts our industry and our broader society.
Full conference details and registration are available here.
See you there.
Photo by Element5 Digital on Unsplash
