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Toluna Announces Significant Growth of Fully-Automated Research Offerings to Support Agile New Product Development

MEDIA RELEASE: July 25, 2019 – Toluna, an ITWP company and leading consumer intelligence platform provider that delivers real-time insights, today announced the continued growth of its suite of automated research solutions offerings designed to support agile new product development, the suite includes PowerPack, PowerShelf and most specifically, PowerConcept. By automating industry proven methodologies, users are empowered to conduct their own studies on new product branding, packaging, shelf placement and design, as well as product and advertising concepts, to quickly understand the impact on hundreds of consumers’ attitudes, purchase behavior and how they view brands versus competitors. 

Supporting the full innovation sprint, the technology allows users to add up to eight packaging or advertising concepts, plus their shelving display, and set timed exposures. Surveys reach targeted respondents with more than 200 demographic and profiling targets globally included in the platform. Once generated, results are populated and presented on a C-level-ready infoboard which includes number of completes, brand appeal, purchase drivers, demographics and a summary of key findings.  It can be downloaded into a PowerPoint, allowing users to compare key metrics and make fast, informed decisions

One of the most appealing features available within PowerPack and PowerConcept is the “heatmaps” feature, which pinpoints consumer likes and dislikes for true concept optimization. Respondents are asked questions based on varying images of product packaging, and users understand what aspects of a product are most appealing to the audience.  “About 95 percent of our everyday purchasing decisions are subconscious, spontaneous and made in the blink of an eye. The presentation of a product is the first touchpoint a brand has with a customer – before anything else – and if it’s not on the mark in this competitive landscape, that’s a problem,” said Phil Ahad, Chief Digital Officer at ITWP. “Brands have never had a more powerful way to instantly connect with consumers, yet not many are taking advantage of it. There is significant value in being agile and tailoring packaging, messaging and products based on real-time feedback. With PowerSuite, we are empowering clients to quickly and seamlessly obtain actionable consumer insights to make critical business decisions.”

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Website: Toluna

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