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Nielsen and Quotient technology enter strategic partnership

July 30, 2019 – Today, Nielsen (NYSE: NLSN) announced it has entered into a strategic partnership with Quotient Technology (NYSE: QUOT), a leading digital-first provider of data, media and promotions platforms powered by purchase data. Through this new strategic partnership, Nielsen will bring Quotient’s omni-channel purchase intelligence into its audience and performance measurement to allow clients to deliver on the next frontier of data-driven marketing.

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Websites: Nielsen and Quotient

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The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.