Research News Live

Cint acquires P2Sample to expand its audience reach and enhance powerful programmatic capabilities

MEDIA RELEASE: 1st August 2019: Cint, the technology platform that accelerates insight gathering in marketing research, today announces its acquisition of 100% of P2Sample, a US-based company with one of the most powerful programmatic sampling platforms in the consumer insights industry.

This acquisition is a step forward for Cint in achieving its ultimate vision of being the technology backbone of the world’s most innovative insight companies. It brings in three distinct strategic advantages to Cint.

Firstly, it will benefit from integrating into P2Sample’s 200+ supplier relationships that include affiliate networks, publisher networks, Google, Facebook, eBay, ad agencies and blog networks. This will now enable Cint customers to access 100+ million panellists across150+ countries in its Insight Exchange.

Secondly, by integrating with P2Sample, Cint will gain advantages in powerful programmatic access to sample demand and supply, 100+ API integrations and advanced artificial intelligence-based fraud detection capabilities that are considered best in the market.

Thirdly, Cint will gain P2Sample’s employees, who jointly with its own employees will help to create incredible value to customers and partners of both companies.

Post-acquisition, P2Sample’s co-founders Mathijs de Jong (CEO) and Janna de Bruijne (COO), will remain in the company in senior leadership roles in the combined entity. They will also join the global management group and help lead key strategic initiatives across the collective organisation.

Tom Buehlmann, CEO of Cint, said, “This is great news for our customers and partners.  Cint and P2Sample have a strong shared culture and are two wonderfully complementary businesses. We are impressed with P2Sample’s technology, know-how, supply chain and people.  This acquisition creates a global sampling powerhouse with an enormous reach that will provide clients with data they can trust, rock solid dependability and the peace of mind of a partner who is constantly innovating. Together, we are superbly poised to rise to the challenges of the digital age in the market research space.”

Mathijs de Jong, P2Sample’s current CEO, said, “We share Cint’s vision about the evolution of the industry and see huge potential in the combination. Cint is an organisation whose principles and culture are virtually identical to ours. We are excited to join the Cint team at this pivotal moment in time, and we are confident that it’s the right move.”

Due to Cint’s supplier agnostic go-to-market model, post-acquisition the company plans to divest the two P2Sample proprietary panel assets Points2Shop and SurveyRewardz. 

The two organisations are to operate as separate entities and will be brought together under the Cint Group umbrella by the end of 2019.

Websites: Cint and p2sample

mm
About AMSRS 439 Articles
The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.