MEDIA RELEASE: 8 August, 2019: Potentiate, a leading Australian-based data intelligence company, focused on customer experience measurement and management, employee engagement, and market insights, today announced it has conditionally acquired Vision Critical Australia, an authority in the collection and application of consent data. Upon completion of the acquisition, the combined businesses will operate as Potentiate under the leadership of Peter Harris as CEO and Henry Cheang as Chairman.
The collaboration brings together two like-minded businesses with a shared objective – to help brands strengthen customer relationships and deliver exceptional human experiences. The move will also see Potentiate expand and collaborate in additional markets around the world.
Peter Harris, says, ‘It’s a great cultural fit. We are bringing together two highly-skilled teams, who are experts in their specific areas of customer intelligence, to create a global consultancy business, offering clients the opportunity to better understand their customers, build deeper relationships and deliver exceptional human experiences.’
Henry Cheang, former Potentiate CEO and now Chairman says, ‘We’re passionate about understanding human behaviour and helping brands build stronger relationships with their customers. When the opportunity came with Vision Critical to add their online communities and agile approach to research to our existing services, we jumped at the chance’.
Harris adds, ‘It’s a logical extension to join the breadth of CX offered by Potentiate’s existing suite of services with the depth of understanding gained by Vision Critical’s online communities’.
The transition of Vision Critical’s services in Australia is the latest step in the company’s long-stated journey to become a world-class SaaS customer insights company. This move keeps Vision Critical on course to achieve its mission of creating new business value through the iterative collection and application of consent data that enables organizations to directly engage and understand their customers.
Potentiate becomes a value-added strategic partner of Vision Critical and will work toward a shared objective of continued global growth and expansion.