Research News Live

Publicis Buys NZ CX Agency Affinity ID

22 August 2019: The Daily Research News Online site, MrWeb, reports, that – “ In New Zealand, Publicis Groupe has acquired customer experience (CX) agency Affinity ID for an undisclosed sum. Founded in 1999, Auckland-based Affinity ID creates communications strategies for clients, backed by data and insights. ”

For the full report go to MrWeb

 

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The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 100 company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.