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Ray Poynter joins Potentiate as Chief Research Officer

MEDIA RELEASE: 4 September 2019: Potentiate is excited to announce the appointment of Ray Poynter as Chief Research Officer. Ray will be responsible for driving Potentiate’s product innovation, research techniques, team education agenda and supporting on client engagements. Ray’s experience spans an impressive 40 years in the marketing and market research industry.

Henry Cheang, Chairman of Potentiate, says “I’m very excited Ray is joining our team.  His experience, thinking and personality is a great fit for Potentiate and we’re looking forward to sharing Ray’s expertise with our clients.”

Ray also adds, “Research is living in times of change. Potentiate offers a perfect blend of technology, people and a love of innovation that will help us disrupt traditional models, allowing companies to innovate and gain market share by being customer-centric. I look forward to helping shape that journey for Potentiate and for our clients.”

Ray is a member of the ESOMAR council and has presented and chaired many industry events, including both AMSRS and WARC, together with academic lecturing at various universities. In addition, Ray formed #NewMR over 10 years ago.

Ray will be based in Nottingham, UK, though is a lover of travel, so will be sighted in many parts of the world.

To see Ray live in action, check out his latest interview with Geoff Lowe from Infotools.

Website: Potentiate

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The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.