Research News Live

ADAPT & Ascribe launch fully-automated text analytics solution

MEDIA RELEASE: 10 September 2019: Ascribe, a global verbatim analysis software company, and ADAPT, a market research survey processing company, today announced ADAPT CX Snapshot, a text analytics solution to expand their capabilities in processing unstructured, open-ended text for researchers. Adapt chose Ascribe to power this new offering given Ascribe’s 20 years of history in the verbatim analysis space.

“Many of our clients are looking for a fast, low-cost option for gaining insights from open-ended text when budget issues or large sample sizes prohibit a traditional coding methodology.  ADAPT CX Snapshot gives us an additional tool to help us meet those clients’ needs,” said Dave Koch, Vice President at ADAPT.

Surveys often include open-ended questions to gain direct customer feedback, but the responses are difficult to translate into actionable insights due to the time, cost and complexity of manually coding them. “Organizations need insights that are locked within their open-ended data, but without the right tools, the insights are often not discovered.” said Rick Kieser, CEO at Ascribe. “ADAPT is unlocking these insights, reducing time and cost for clients by integrating advanced Natural Language Processing (NLP) and AI technologies into their suite of solutions that analyze open-ended text.” 

ADAPT CX Snapshot leverages Ascribe’s fourth generation text analytics offering. The software provides actionable insights by revealing the most important topics and sentiment associated with them. ADAPT CX Snapshot gives users an instant overview of their customer’s feedback and provides insights to act on.

Websites: Ascribe and ADAPT Data

mm
About AMSRS 429 Articles
The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.