Research News Live

Gold for Australia!

MEDIA RELEASE: 16 September 2019: Lewers Research and Coles Supermarkets win gold at the Esomar Global Research Effectiveness Awards in Edinburgh, Scotland.

To the sounds of Tina Turner’s Simply the best, a very excited Alberto Fernandez (Executive Director, Lewers Research) and Melissa Pellegrini (Customer Insights Manager, Coles) were presented with the gold prize for Global Research Effectiveness at the Esomar Conference in Edinburgh, Scotland on Monday evening 9/9/19 (UTC).

Esomar is a not-for-profit organization that promotes the value of market, opinion and social research and data analytic, providing ethical and professional guidance since 1947. The award recognises the exceptional ROI for Coles by implementing the findings of year-on-year research that was able to uncover the saturation point of their advertising over the busy 2017 and 2018 Christmas periods.

Using the latest technology which passively record which ads people have been exposed to – and where – Lewers was able to provide accurate, real-time data that informed media spend across multiple channels. Further information on the Passive Audio Technology can be found here.

“I am so proud of the whole team that worked on this project,’ said an elated CEO and Founder, Lisa Lewers. “A lot of hard work and innovative thinking went into producing an excellent result for our client that made a real difference to their marketing strategy – and that is why we love what we do.”

Website: Lewers Research

About The Research Society 1084 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.