MEDIA RELEASE: 18 September 2019: Antenna has recently launched the Australian Seniors Omnibus – a fast turn-around research bundle of 8-10 online survey question put to a national sample of 1,000 Australians aged 60 years and over.
As Director Brett Gumbley sees it, “the Australian population as a whole is aging and it’s now more important than ever that marketers have a robust, cost-effective way to tap into older Australians. Our clients are needing to size market opportunities and validate their idea with robust data, and are seeing real value in this product as a fast and easy way to do it.”
Website: Antenna
