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CRIC issues new public opinion research standards to enhance quality of polls and promote transparency

19 September 2019: This release coincides with the launch of the federal elections to assist journalists and the public.

Polls strengthen democracy by giving voice and influence to Canadians. In advance of the federal elections, the Canadian Research Insights Council (CRIC) issued today Canadian-specific standards on the conduct and release of public opinion research.

The new Public Opinion Research Standards and Disclosure Requirements will serve as an important tool for members of the public and the media to assess the quality and validity of survey results that are publicly released. This is particularly relevant in advance of the federal elections on October 21 given the important role that election surveys play in engaging Canadians and informing them as to how their vote can count.

“In today’s era of misinformation, fake news, click bait and foreign interference, fact checking outlier or bad polls is more important than ever,” stated Barry Watson, Chair of CRIC. “No poll is better than a bad poll, as bad or misleading polls misinform voters and hinder democracy.”

With the release of CRIC’s world-leading standards on public opinion polling, Canadians and the media can be confident that when they see a poll by a CRIC member firm, they know the findings are accurate, honest and grounded in statistical science.

The new standards outline the responsibilities of CRIC member companies when conducting public opinion research and the details that must be included when releasing research into the public domain.

Read the full release from CRIC here.

Website: CRIC

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About AMSRS 439 Articles
The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.