Research News Live

Advertisers form global cross media measurement group

4 October 2019: The Daily Research News Online site, MrWeb, reports, that – “A group of advertisers including EA, Mastercard, P&G and Unilever has launched a global initiative called the Cross Media Working Group, designed to ensure the advertiser’s voice is heard in decisions on cross-media measurement.

For the full report go to MrWeb

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