Research News Live

Advertisers form global cross media measurement group

4 October 2019: The Daily Research News Online site, MrWeb, reports, that – “A group of advertisers including EA, Mastercard, P&G and Unilever has launched a global initiative called the Cross Media Working Group, designed to ensure the advertiser’s voice is heard in decisions on cross-media measurement.

For the full report go to MrWeb

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The Australian Market & Social Research Society Limited (AMSRS) is the peak body for research professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the AMSRS has 52 new company and client-side organisation partners. The AMSRS research professionals and company partners commit to and are regulated by the AMSRS Code of Professional Behaviour.