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AMSRS Masterclass – Social media and analytics

Interested in knowing the broad approach Facebook marketing science takes to understanding, predicting and ultimately influencing advertising effectiveness in digital marketing.

Enroll in the AMSRS Masterclass, delivered online over 2 sessions on Thursday 24 and 31 October 2019, to find out more.

Andrew Eckford, Measurement Lead, Marketing Science at Facebook Australia will conduct a deep discussion into incrementality and experimental design, and the role of test and learn for continually improving media planning and advertising creative.

The Masterclass will include measurement outcomes that can be linked to digital – sales, actions, offline behaviours; test and learn frameworks for digital media advertisers to continually improve ad effectiveness; designing better experiments for cleaner and more robust studies; what Facebook knows about creative that drives stronger outcomes on mobile; and much more.

For more details and to register Click here

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The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 100 company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.