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Major TV and Film Deals for Comscore

28 October 2019: The Daily Research News Online site, MrWeb, reports, that – “ Audience measurement firm Comscore has made two major announcements: a five-year deal with global film exhibitor Cinemex to provide an enterprise data platform and analytics software solutions; and an expansion of its partnership with global entertainment network Discovery, Inc.

“Since buying Rentrak some four years ago, Comscore has provided box office currency measurement for film distributors and exhibitors around the world. At present it measures around 95 percent of the global box office from well over 29,000 theaters in 72 countries.”

For the full report go to MrWeb

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